Discover the hidden world of grocery pricing in this eye-opening episode of VPOD.AI with Mike and Susan. We dive into how grocery apps, like Instacart, use sophisticated AI algorithms to set personalized prices, charging shoppers differently for identical items. Through controlled experiments with over 400 volunteers, evidence shows deliberate price segmentation—where apps optimize profits by testing your spending limits in real time.
Explore how retailers and tech companies collaborate to engineer this pricing strategy, the role of behavioral data, and even the use of digital shelf labels in physical stores. Learn about the implications for consumers, industry giants like Target and Costco, and ongoing regulatory concerns about fairness and transparency.
Tune in to understand how your grocery habits might be quietly influencing what you pay and get tips on staying mindful in an era of algorithm-driven pricing.
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Join us for this revealing discussion that could change how you shop forever.
